ON versus IN: Why you should work on your business instead of just in it
“You need to work on your business, not just in your business.” Made popular by The E-Myth Revisited author Michael Gerber, it’s advice I’m sure you’ve heard dozens of times over the years (I certainly have). But despite being told over and over again, many small business owners still don’t seem to truly understand what it means. Let’s look at a common scenario. Bill is into making things out of wood. He loved woodwork at high school, and was pretty good at it too. And while
